Angola 2011: Hyundai leads, potentially places ix35 #1, Suzuki Celerio #2
* See the Top 5 best-selling brands by clicking on the title! Many thanks to José *
Thanks to José I can now share with you actual data for 2011 in Angola for the very first time on BSCB as part of The Africa Project. In 2011 the Angolan new car market was up by a huge 32% year-on-year to 23,390 registrations, nearly back to the pre-crisis levels of 2008 and 2009. The passenger car segment accounts for 72% of the total market and grew by 38% in 2011. At this stage there is only a Top 5 brands ranking but this is way better than my YouTube estimations to-date! As we learnt a few months ago, Hyundai is the most popular carmaker in the country but the new news is that it totally dominates the landscape with 5,901 sales and 25.2% share.
This is nearly double the #2, Suzuki at 3,275 units and 14%, and more than double the sales of Toyota, Hyundai’s big opponent on the African continent, at 2,871 units and 12.3%. Chevrolet and Kia round up the Top 5 brands in Angola. Model-wise, the data is more sparse, but given Hyundai’s domination and based on the traffic in Luanda, I will venture the guess that the Hyundai ix35 is the best-selling model in the country.
At least we now know that the Suzuki Celerio is #2 with 1,465 sales and 6.3%, the Suzuki Jimny is #5 at 1,080 units and 4.6%, the Chevrolet New Spark at #8 and Chevrolet Spark Lite at #9. An interesting trend in Angola is the emergence of a new middle class that buys practical cars like the ones above along with the Chevrolet Sail, and the proportion of sales going to businesses declining. Most private buyers purchase with cash upfront with only 7% of sales going through bank financing.
Full Year 2011 Top 5 Ranking Table below.