Australia: 1948-2012 more detailed Historical Data now available!
* Click on the title for the direct links to these 35 Australian Historical articles! *
Thanks to David and Paul, I am now able to offer you Historical Data for Australia with much more detail. There is now a complete annual Top 50 models Ranking from 1991 onwards, that’s 21 years complete! Plus there is every single monthly Top 20 from July 2002 onwards, that’s over 120 consecutive rankings… Yes I have been hard at work!
Make sure you explore the 4 Vintage Photo Reports featuring dozens of original pictures from 1949 to 1976: 1949-1959, 1960-1968, 1959-1968 special Japan and 1969-1976… Witness the launch of the Holden, ‘Australia’s own’, in 1949, the arrival of the Ford Falcon in 1960 to challenge the Holden domination, the landing of Japanese brands in the late fifties (Australia was Toyota’s very first export market!), the arrival of Korean manufacturers in the mid-eighties and of Chinese marques from 2009 onwards… See how the Holden Torana and Kingswood perform and watch the Datsuns that managed to climbed on the models ranking podium in the seventies…
From 1978 witness one of the longest and most intense model battles in the world between the Holden Commodore and the Ford Falcon… If the Commodore took the advantage at the start, the Falcon led the way during most of the eighties, while in the nineties the fight got ugly: only 191 units separated the two in 1992, with the Falcon the lucky winner that year! All in all, the Falcon peaked at 12.7% market share in 1995 while the Commodore hit 12.8% in 1996 and sold a record 94,642 units in 1998…
From 1996 onwards it was the Commodore who took the reigns of the market, and did so for 15 consecutive years up until the Mazda3 became the first imported model to rank #1 in Australia since World War 2… It got worse in 2012 with no local model on the podium! Look into the context in which the Hyundai Excel delivered one of the biggest surprises in the Australian automotive industry when it led the monthly ranking in June 1998… The Toyota Corolla ranked #1 for the first time in September 2005 and dislodged the Ford Falcon from the 2nd place in 2006 but to this date has not managed to finish the year at #1…
You will find all the direct links to the 35 Australian Historical articles below. Enjoy!
Australia Historical Data:
Australia 1949-1959: Holden ‘Australia’s own’ launches (with Vintage Photo Report)
Australia 1960-1968: Ford unveils Falcon to challenge Holden (with Vintage Photo Report)
Australia 1958-1968: Toyota and Japan’s first export market (with Vintage Photo Report)
Australia 1969-1976: Ford catches up on Holden, a Datsun on the podium (with Vintage Photo Report)
Australia 2008: Corolla #1 until July, Commodore saved by Sportwagon, Toyota Hilux #1 twice (with All-models ranking)
Australia 2009: Commodore hits lowest volume ever, Mazda3 #1 in January, the Chinese arrive (with All-models ranking)
Australia 2010: Commodore #1 for 15th year in a row (with All-models ranking)
Most figures are sourced from VFACTS, many thanks to David and Paul for all your help!