* See the Top 8 best-selling models by clicking on the title! *
We are now following the evolution of pick-up sales in Thailand monthly as it is a very good indication of the future success of these models worldwide, straight from the source where they are all produced and available first. The Toyota Hilux and Isuzu D-Max have been dominating the ranking by far for years, and with new versions of each pick-up available since late last year you’d expect them to increase their market share further.
You might say when they already hold over 70% of the pick-up market there is not much room for improvement and you would be right. This month the Hilux holds a 34.6% share and the D-Max is at 31.4%, a slight decrease that is the result of some very dynamic smaller players: the Mitsubishi Triton improves to 12% thanks to 4,468 sales, the Chevrolet Colorado continues to go up, reaching an amazing 9.3% share in April vs. 6.2% last month and the Mazda BT-50 is up one full percentage point to 5.3% at 1,959 units.
Previous month: Thailand Pick-ups March 2012: Chevy Colorado and Mazda BT-50 up
Full April 2012 Top 8 Ranking Table below.