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Thailand 2011: Toyota Hilux & Isuzu D-Max maintain stanglehold

February 1st, 2012

Toyota Hilux

* See the Top 10 best-selling models by clicking on the title! Thanks Austin for the tip *

The Thai new car market is stable this year at 794, 081 registrations in spite of a massive disruption due to the devastating floods at the end of the year. Thailand reinforces its position as the pick-up factory of the world and is also still an avid consumer of the category with 3 pick-ups in the Top 4. Note at this stage only 11 months 2011 sales figures are available for pick-ups.

2012 Isuzu D-Max

The Toyota Hilux, facelifted during the year, is the best-selling vehicle in Thailand in 2011, as it has been for possibly the last 6 years, with 128,835 sales and 16.3% share at end-November. The Isuzu D-Max, whose new generation was revealed in late 2011, stays #2 at 112,705 units and 14.2% in 11 months. Best-selling passenger car and managing to stay on the podium, the Toyota Vios grabs 7.4% of the Thai market with 58,710 sales.

Mitsubishi Triton

Excellent performance of the Mitsubishi Triton, already up 162% over 2010 at 53,306 units even though this is only over 11 months. The Triton even led the market in flood-disrupted November with 3,214 sales vs. 2,029 for the D-Max and just 1,025 for the Hilux. The Toyota Corolla Altis is solid in 5th place at -2% to 37,251 units, followed by the locally produced Nissan March, up 66% for its first full year in the country to 30,533 sales.

Previous year: Thailand Full Year 2010: Toyota Hilux leads with 144,000 sales

Full Year 2011 Top 10 Ranking Table below.

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