Home > Japan > Japan October 2011: Toyota Prius and Honda Fit impress again

Japan October 2011: Toyota Prius and Honda Fit impress again

Toyota Prius MPV (US version)

* See the Top 30 best-selling models by clicking on the title of the article or 'Read more'! *

Japanese new car sales are up an impressive 28% year-on-year vs. October 2010 when sales tanked on the first full month after government subsidies to replace cars older than 13 years expired. This rise may be a one-off as Japanese car makers are bracing for the full impact of the Thailand floods that rippled across their global supply chains.

The 3 best-selling models in Japan this month grow faster than the market: the Toyota Prius is up 36% with 29,632 sales and the Honda Fit is up 59% at 22,352 units, both boosted by their MPV versions, while the Toyota Vitz gains 58% at 10,009 units.

Honda Fit Shuttle

The Toyota Corolla is up one spot on September to #4 but down 4% year-on-year at 7,434 sales, it is followed by the Nissan Serena, up a massive 195% year-on-year. Other great performers this month include the Honda StepWGN up 11 spots on last month to #11, the Toyota Estima up 21 spots to #11, the Toyota Crown up 15 spots to #15, the Mazda Axela (aka Mazda3) up to #23 and the Toyota Premio up to #28.

Previous month: see the Japanese September 2011 Top 30 best-selling models here.

Full October 2011 Top 30 Ranking Table below.

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Categories: Japan
  1. February 6th, 2012 at 04:26 | #1

    For 2011, Fit has come out with many new changes both inside and out. It has been made available in 2-main trims including base and sport, out of which top-end Sport trim is the best option, in my opinion.

  2. November 9th, 2011 at 23:59 | #2

    Hi Matt. Just seen in a Spanish automotive site called http://www.forocoches.com or .es.

  3. November 9th, 2011 at 19:17 | #3

    That was in August. Not any more. In September and October the fist imported marque was BMW folowed by Volvo.

    • matgasnier
      November 9th, 2011 at 19:46 | #4

      Hi Miguel,
      Can you share your source please.

  4. Pedro
    November 9th, 2011 at 03:44 | #5

    Max :
    What about the first foreign car ? BMW 3-Series, Volkswagen Golf, Mercedes C-Class…?

    Volkswagen ist the most successfull brand in japan:



  5. November 8th, 2011 at 20:28 | #6

    The Toyota Crown has been a hit in Japan since the sixties. It´s a kind of an icon. It´s been used mainly for taxi drivers and public institutions. It´s a comfortable large car with V6 poweful engines. This car is also sold in Asian countries. In the seventies and eigthies it was imported in Europe with some succsess.

  6. November 8th, 2011 at 07:04 | #7

    Hi, My name is Brian and I’d like to speak with you about your blog, please email me at your earliest convenience.

    • matgasnier
      November 9th, 2011 at 00:54 | #8

      Hi Brian,
      Is this about data you have that you would like to share?

  7. November 8th, 2011 at 06:49 | #9

    The first foreign car in Japan is the Bmw Serie 3. I do not have the numbers with me now but I can tell that the imports are sold in few numbers. Bmw is the first imported marque in Japan followed by Mercedes benz and Volvo, Peugeot, VW, Ford Germany and U.S., Fiat, Alfa romeo and Citroen.

  8. Max
    November 8th, 2011 at 04:16 | #10

    What about the first foreign car ? BMW 3-Series, Volkswagen Golf, Mercedes C-Class…?

  9. November 8th, 2011 at 01:12 | #11

    Fine perfomance for the Toyota Mark X a Lexus IS with Toyota badge and for the Mazda Axela, the Mazda 3 everywhere.

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