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Japan April 2011: Quake brings market down to lowest level

May 10th, 2011

Honda Fit

Bad news keep coming from Japan. As predicted, the new car market plunged even further in April, down 51% year-on-year to 108,824 units, the lowest monthly volume since records started in January 1968. Toyota is hit hardest at -69%. More details here.

The models ranking is surprisingly stable amidst this chaos, with the Honda Fit reinforcing its leadership at 8,574 sales, down ‘only’ 30%, well ahead of the Toyota Prius at 4,876 units (-82%) and the Toyota Vitz at 4,644 (-49%). The Honda Freed (-38%) and Toyota Corolla (-57%) follow and are both up one spot.

Mitsubishi Delica D2

Only 4 models in the Top 30 are up year-on-year: the new gen Nissan March (+3%) and 3 Subarus: the Impreza (+13%), Legacy (+8%) and Forester (+38%). The Mitsubishi Delica D2, launched in February, breaks into the Top 30 for the first time at #27, and the Lexus CT200h is up to a best-ever 21st position.

Full Top 30 Ranking Table below.

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