Still very limited, the new car market in Madagascar is dominated by Asian brands: Toyota is in the lead in Q2 2010 at 11.8% (down from 17.9% in Q4 ’09), ahead of Nissan and Mitsubishi. However the big novelty in Q2 is the thunderous arrival of two Chinese brands in the Top 10: JAC in 5th at 7.3% and BYD in 8th at 5.1%.
Given JAC only sells one model in Madagascar, this means the JAC Tojoy is already within the best-selling models in the country, along with the Mitsubishi L200 (probably the best-seller), Nissan Hardbody, Ford Ranger and Toyota Hilux. Remember we’re talking 30 to 50 units sold in the space of 3 months to be best-seller in Madagascar.
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