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Italy 1996: Fiat Punto and Bravo/Brava dominate

Fiat Punto

* See the Top 50 best-selling models by clicking on the title! Many thanks to STAC/Flavio *

Unsurprisingly, the Fiat Punto continues to dominate the Italian market in 1996 with 16.6% share and 286,723 sales. The Fiat Bravo/Brava deliver what would end up being their best year in the country with 123,081 units and 7.1% cumulated market share, peaking at 8.8% in March and 8.5% in April, however they are counted as separate models by UNRAE.

Fiat Bravo

As a result the Ford Fiesta ranks 2nd overall with 83,515 sales and 4.8%, up 18% on 1995, and the Fiat Cinquecento rounds off the podium at 4% share, down 16%. The VW Polo excels at #4, up 16% and the new Lancia Y, replacing the Y10, is an instant hit in Italy, reaching #5 in April 1996 at 4% share and finishing the year at #7 with 3.3% share.

Innocenti Mille

Notice also the Alfa Romeo 145/146 at #12, the Fiat Panda down to #15, the Audi A4 up to #16, the Renault Megane up to #17, the Nissan Micra at #21, the Lancia Kappa at #26 with 15,713 sales, the Opel Tigra at #30 and the Innocenti Mille, a rebadged version of the Fiat Uno (itself discontinued in 1994) at #45 with 7,979 units.

Previous year: Italy 1995: Fiat Punto close to 19% share, Fiat Cinquecento #2

Next year: Italy 1997: Fiat Punto, Bravo/a, Panda and Cinquecento on top

Full Year 1996 Top 50 and March/April/August 1996 Top 10 Ranking Tables below.

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Categories: Italy
  1. Flavio
    October 28th, 2013 at 10:04 | #1

    Italy August 1996 (from quattroruote):
    1) Fiat Punto 13673
    2) Fiat Bravo/Brava 4665
    3) Opel Corsa 2724
    4) Volkswagen Golf 2695
    5) Volkswagen Polo 2651
    6) Ford Fiesta 2601
    7) Peugeot 106 2409
    8) Lancia Y 2385
    9) Fiat Cinquecento 2318
    10) Opel Astra 2173

    I have many quattroruote magazines with monthly rankings, if it is appreciated I could share them ;) sadly not any before ’80s

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