World 1975-1978: Toyota Corolla in the lead
After becoming the world’s best-seller for the first time in 1974, the Toyota Corolla keeps this title for 4 consecutive years up until 1978, while the VW Beetle continues to drop and the VW Golf, launched in 1974, climbs up the ladder. Thanks to Rene for confirming this information, if you have detailed sales figures for the period please do get in touch by commenting on this article!
Originally launched in 1966, the Toyota Corolla nameplate is already at its third generation by 1975, and is encountering exceptional success both in Japan and in export markets, notably in the USA. By 1979, Australian advertising officially promotes the Corolla as “the best-selling car in the world”.
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