* Many thanks to Torbjörn for making this update possible! *
I only have official sales data for the best-selling model in Sweden over the period: the Volvo 140 Series. Launched in 1967, the Volvo 140 grabbed the pole position in 1968 and kept it for 7 consecutive years, peaking at 53,759 units in 1972.
1,251,374 units of the Volvo 140 were produced over 9 years, a very high number for that time and a record for Volvo then. Meanwhile, Saab’s star model during the period was the 99, produced at 588,643 units between 1968 and 1984.
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1967-1972 Volvo 140 Swedish sales figures: see ‘Read more’ below the Saab 99 pic.