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Italy 1964: Fiat 500 takes the relay in market down -12.8%
Fiat 500 In 1964, the Italian market takes a breather after exponential growth that saw it climb from just 209.215 units in 1958 to 951.704 in 1963. 1964 sales are down -12.8% to 830.175 registrations. Fiat holds 70.3% of the market ahead of Alfa Romeo at 5.7% with Volkswagen remaining on the podium